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Items for Author "Wen-Hung Wang" 

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Showing 64 items.

Collection Date Title Authors Bitstream
[航運管理學系] 演講及研討會 2016-03 Celebrity Endorsement in the Airline Sector Stephen W. Wang; Angeline Close; Waros Ngamsiriudom
[航運管理學系] 演講及研討會 2015 The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan Stephen W. Wang
[航運管理學系] 演講及研討會 2015 Celebrity Endorsement in the Airline Sector Stephen W. Wang; Angeline CloseWaros; Ngamsiriudom
[航運管理學系] 演講及研討會 2009 Empirical Study of Brand Attributes Via Higher-Order Confirmatory Factor Analysis Wen-Hung Wang; Hsu-Han Tang
[航運管理學系] 演講及研討會 2009 Attitude, Behavioral Intention and Usage: An Empirical Study of Taiwan Railway’s Internet Ticketing System Wen-Hung Wang; Yi-Jyun Liu
[航運管理學系] 演講及研討會 2008-11 產品品牌屬性之研究--二階驗證性因素分析 王文弘; 湯絮涵
[航運管理學系] 演講及研討會 2008-11 網路銀行消費者行為之研究—創新擴散理論 王文弘; 林獻堂
[航運管理學系] 演講及研討會 2008-11 網路銀行消費者行為之研究—科技接受模型 王文弘; 林獻堂
[航運管理學系] 演講及研討會 2008 Influence of Attitude, Anxiety and Self-Efficacy toward Statistics and Technology on Statistical Package Software Usage Behavior Maxwell K. Hsu; Stephen W. Wang; Kevin Kuan-Shun Chiu
[航運管理學系] 演講及研討會 2008 網路銀行消費者行為之研究--創新擴散理論 王文弘; 林獻堂
[航運管理學系] 演講及研討會 2007 An Insight into the Impact of Retailer's Relationship Efforts on Consumers' Attitude and Behavior----Financial Services Industry in Taiwan Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2018-12 Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Stephen W. Wang; Maxwell K. Hsu; Angeline G. Close; Feng-Ming Tsai
[航運管理學系] 期刊論文 2018-12 Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Theory Feng-Ming Tsai; Angeline G. Close; Maxwell K. Hsu; Stephen W. Wang
[航運管理學系] 期刊論文 2018-10 Customer centricity and guanxi prevalence as social capital: a study of international business relationships Angeline G. Close; Stephen W. Wang
[航運管理學系] 期刊論文 2018-08 Air passenger's perception toward pre-flight safety briefing videos: Does it matter? Chia-Chen Lee; Stephen W. Wang; Maxwell K. Hsu; Shih-Ming Ja
[航運管理學系] 期刊論文 2018-07 Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions Stephen W. Wang; Lou E. Pelton; Maxwell K. Hsu
[航運管理學系] 期刊論文 2018-05 Co-branded services: perceived benefits and involvement of co-branded credit cards Stephen W. Wang; Jillian Dawes Farquhar
[航運管理學系] 期刊論文 2018-04 Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits Che-Hui Lien; Jyh-Jeng Wu; Maxwell K. Hsu; Stephen W. Wang
[航運管理學系] 期刊論文 2018 Key account relationship management: the moderating effects of relationship duration and transaction volume Jian He Yeh; Stephen W. Wang; Maxwell K. Hsu; Scott Swanson
[航運管理學系] 期刊論文 2017 Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector Stephen W. Wang; Grace Hsiu-Ying Kao; Waros Ngamsiriudom
[航運管理學系] 期刊論文 2017 Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement Stephen W. Wang; Angeline G. Close
[航運管理學系] 期刊論文 2017 Exploring the critical success factor to the ferry transport service in short sea shipping Guo-Ya Gan; Cheng-Chi Chung; Hsuan-Shih Lee; Stephen W. Wang
[航運管理學系] 期刊論文 2016-08 Airline co-branded credit cards - An application of the theory of planned behavior Stephen W. Wang; Maxwell K. Hsu
[航運管理學系] 期刊論文 2016-08 Airline co-branded credit cards—An application of the theory of planned behavior Stephen W. Wang; Maxwell K. Hsu
[航運管理學系] 期刊論文 2015-07 Trust disposition, trust antecedents, trust, and behavioral intention Stephen W. Wang; Chia-Hung Hsieh; Waros Ngamsiriudom
[航運管理學系] 期刊論文 2015 Hello Kitty Livery Is Just A Glimpse Of Hello Kitty Experiential Package: The Effects Of Celebrity-Themed Aircraft On Purchase Intention Stephen W. Wang; Waros Ngamsiriudom
[航運管理學系] 期刊論文 2014-10-23 Celebrity Livery Featured Aircraft, the Moneki Neko (Fortune Cat) of Airlines Stephen W. Wang
[航運管理學系] 期刊論文 2014-05 Do global airline alliances influence the passenger’s purchase decision? Stephen W. Wang
[航運管理學系] 期刊論文 2014-05 Do global airline alliances influence the passenger's purchase decision? Stephen W. Wang
[航運管理學系] 期刊論文 2014-03 The Moderating Effects of Involvement with Respect to Customer Relationship Management of the Airline Sector Stephen W. Wang
[航運管理學系] 期刊論文 2014-01-28 Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services Stephen W. Wang; Maxwell K. Hsu; Lou E. Pelton; Danqing Xi
[航運管理學系] 期刊論文 2014 Business Students’ Perception Of University Library Service Quality And Satisfaction Stephen W. Wang
[航運管理學系] 期刊論文 2014 The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image Stephen W. Wang
[航運管理學系] 期刊論文 2012-03 A research of service outcomes in taiwan-- the role of patients’ quality perceptions and wait time Kishwar Joonas; Wen-Hung Wang
[航運管理學系] 期刊論文 2010 Consumer behavior of the information services industry in Taiwan – conceptual framework and hypotheses development Wen-Hung Wang; Chiung-Ju Liang
[航運管理學系] 期刊論文 2009-10 Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits Wen-Hung Wang; Chiung-Ju Liang; Joonas, Kishwar
[航運管理學系] 期刊論文 2009-03 Computer Attitude, Statistics Anxiety and Self-Efficacy on Statistical Software Adoption Behavior: An Empirical Study of Online MBA Learners Maxwell K. Hsu; Stephen W. Wang; Kevin K. Chiu
[航運管理學系] 期刊論文 2009 Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits Wen-Hung Wang; Chiung-Ju Liang; Kishwar Joonas
[航運管理學系] 期刊論文 2009 The Influence of Customer Perceptions on Financial Performance in Financial Services Chiung-Ju Liang; Wen-Hung Wang; Jillian Dawes Farquhar
[航運管理學系] 期刊論文 2008-07 Does online relationship marketing enhance customer retention and cross-buying? Chiung-Ju Liang; Hui-Ju Chen; Wen-Hung Wang
[航運管理學系] 期刊論文 2008-03 How managers in the financial services industry ensure financial performance Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2008 Does Loyal and More Involved Customer the Reciprocal One of Retailer's Relationship Efforts? Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2008 The Interrelationship of Retailer’s Relationship Efforts and Consumers’ Attitude and Behavior Wen-Hung Wang
[航運管理學系] 期刊論文 2007 The behavioral sequence of information education services industry in Taiwan: relationship bonding tactics, relationship quality and behavioral loyalty Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2007 Customer Relationship Managment of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship CHIUNG-JU LIANG; WEN-HUNG WANG
[航運管理學系] 期刊論文 2007 An Insight into the Impact of a Retailers Relationship Efforts on Customers’ Attitudes and Behavioral Intentions Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2007 Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2006-01 Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2006-01 Evaluating the Interrelation of a Retailer’s Relationship Efforts and Consumers’ Attitudes and Behavior Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2006 The Behavioural Sequence of the Financial Services Industry in Taiwan: Service Quality, Relationship Quality and Behavioural Loyalty Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2006 Relationship Bonding Tactics, Relationship Quality and Customer Behavioral Loyalty --Behavioral Sequence in Taiwan’s Information Services Industry Wen-Hung Wang; Chiung-Ju Liang; Yung-De Wu
[航運管理學系] 期刊論文 2006 Relationship Bonding Tactics, Relationship Quality and Customer Behavioral Loyalty --Behavioral Sequence in Taiwan’s Information Services Industry Wen-Hung Wang; Chiung-Ju Liang; Yung-De Wu
[航運管理學系] 期刊論文 2005-09 Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty Chiung-Ju Liang; Stephen W. Wang
[航運管理學系] 期刊論文 2005 An Integrative Research of the Financial Services Industry in Taiwan—Relationship Bonding Tactics, Relationship Quality and Behavioral Loyalty Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2004 Attributes, Benefits, Customer Satisfaction and Behavioral Loyalty—An Integrative Research of Financial Services Industry in Taiwan Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2004 ATTRIBUTES, BENEFITS, CUSTOMER SATISFACTION AND BEHAVIORAL LOYALTY--AN INTEGRATIVE RESEARCH OF FINANCIAL SERVICES INDUSTRY IN TAIWAN. Chiung-Ju Liang; Wen-Hung Wang
[航運管理學系] 期刊論文 2004 顧客關係管理之實證研究 王文弘
[航運管理學系] 研究計畫 2015 郵輪業顧客關係管理之研究--企業觀點與顧客觀點 王文弘
[航運管理學系] 研究計畫 2011-08 社群網站理論基礎、使用行為、獲利模式、未來發展與策略思維之整合性研究 王文弘; 梁瓊如
[航運管理學系] 研究計畫 2010-08 科技基礎自我服務(Technology Based Self Service)使用模式之實證研究 王文弘; 梁瓊如
[航運管理學系] 研究計畫 2009-08 科技基礎自我服務(Technology Based Self Service)使用模式之實證研究 王文弘; 梁瓊如
[航運管理學系] 研究計畫 2008-08 服務業科技接受模式(TAM)應用之實證研究 王文弘
[航運管理學系] 研究計畫 2007-08 產品屬性、利益、顧客滿意度與顧客忠誠度之研究 王文弘; 梁瓊如
[航運管理學系] 研究計畫 2006-08 服務業關係行銷之研究 王文弘; 梁瓊如

 


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