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Items for Author "Jeng, S.P" 

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Showing 29 items.

Collection Date Title Authors Bitstream
[航運管理學系] 期刊論文 2018-12 Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions Jeng, S.P.; Lo, M.F.
[航運管理學系] 期刊論文 2017 Enhancing the creativity of frontline employees: The effects of job complexity and customer orientation Shih Ping Jeng
[航運管理學系] 期刊論文 2017 Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories Shih-Ping Jeng
[航運管理學系] 期刊論文 2016-08 The influences of airline brand credibility on consumer purchase intentions Shih-Ping Jeng
[航運管理學系] 期刊論文 2014-07-28 Do Consumers Perceive Money-Back Guarantees as Believable? The Effects of Money-Back Guarantee Generosity, Store Name Familiarity, and Perceived Price Jeng, S.P.; Huang L.S.; Chou Y.J.; Teng C.I.
[航運管理學系] 期刊論文 2014 Do Consumers Perceive Money-Back Guarantees as Believable? The Effects of Money-Back Guarantee Generosity, Store Name Familiarity, and Perceived Price Shih-Ping Jeng; Li-Shia Huang; Yu-Jen Chou; Ching-I Teng
[航運管理學系] 期刊論文 2013 Online Gift-searching: Gift-giving Orientations and Perceived Benefits of Searching Shih-Ping Jeng
[航運管理學系] 期刊論文 2013 Who may be loyal? Personality, flow experience and customer e-loyalty Ching-I. Teng; Li-Shia Huang; Shih-Ping Jeng; Yu-Jen Chou; Ho-Hsin Hu
[航運管理學系] 期刊論文 2012-10 Who Plays Games Online? The Relationship Between Gamer Personality and Online Game Use Ching-I Teng; Shih-Ping Jeng; Henry Ker-Chang Chang; Soushan Wu
[航運管理學系] 期刊論文 2012 Who May Be Loyal? Personality, Flow Experience and Customer E-loyalty Ching-I. Teng; Li-Shia Huang; Shih-Ping Jeng; Yu-Jen Chou; Ho-Hsin Hu
[航運管理學系] 期刊論文 2012 Who Plays Games Online?: The Relationship Between Gamer Personality and Online Game Use Ching-I Teng; Shih-Ping Jeng; Henry Ker-Chang Chang; Soushan Wu
[航運管理學系] 期刊論文 2010-01 The effect of corporate reputations on customer perceptions and cross-buying intentions Shih-Ping Jeng
[航運管理學系] 期刊論文 2008-05 Effects of marketing and relationship variables on service intermediaries' promotional program participation Shih-Ping Jeng
[航運管理學系] 期刊論文 2008-01-01 零售業買貴退差價保證與其他選擇方案的吸引力對消費者購買意願之影響 鄭士蘋; 鄭迪; SHIH-PING JENG; TI CHENG
[航運管理學系] 期刊論文 2008-01 Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions Shih-Ping Jeng
[航運管理學系] 期刊論文 2008 Personality and motivations for playing online games Shih-Ping Jeng; Ching-I Teng
[航運管理學系] 期刊論文 2006-10-01 Target Marketing in a Distribution Channel: Implications for a Manufacturer’s Returns Policy Shih-Ping Jeng; Shan-Yu Chou; 鄭士蘋;周善瑜
[航運管理學系] 期刊論文 2005-06-01 Effects of Relationship, Switching Costs, and Marketing Programs on Customer Switching Intentions in the Life Insurance Industry Shih-Ping Jeng;Chi-Feng Lin; 鄭士蘋; 林其鋒
[航運管理學系] 期刊論文 2004-03-31 Customer Loyalty in Competitive Markets: Alternative Attractiveness, Switching Costs and Satisfaction Effects SHIH-PING JENG
[航運管理學系] 期刊論文 2002-12 製造商的退貨策略與產品線設計 周善瑜; 鄭士蘋
[航運管理學系] 研究計畫 2014-07 服務業員工顧客導向影響因素之探討 鄭士蘋
[航運管理學系] 研究計畫 2012-08 退款保證、顧客知覺與行為意圖關聯性之研究 鄭士蘋
[航運管理學系] 研究計畫 2011-08 服務業公司聲譽、顧客價值與購買意圖關聯性之研究 鄭士蘋
[航運管理學系] 研究計畫 2010-08 服務便利性與顧客交叉購買意願關連性之探討 鄭士蘋
[航運管理學系] 研究計畫 2009-08 消費者對退款保證的反應---知覺風險類型和保證可信度的效果 鄭士蘋
[航運管理學系] 研究計畫 2008-08 消費者對退款保證的反應---知覺風險類型和保證可信度的效果 鄭士蘋
[航運管理學系] 研究計畫 2007-08 零售商提供退款保證效果之研究---消費者觀點 鄭士蘋
[航運管理學系] 研究計畫 2006-08 公司聲譽對服務業顧客交叉購買意願影響之研究 鄭士蘋
[航運管理學系] 研究計畫 2005-08 服務業通路合作促銷影響策略之研究---以銀行保險為例 鄭士蘋

 


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