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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/52888

Title: Collegiate student-athletes’ privacy management strategies and their impacts on usage behaviors on Twitter
Authors: Yang, Yowei Kang
Kenneth C.C
Contributors: 國立臺灣海洋大學:海洋文創設計學士學位學程(學系)
Keywords: collegiate student-athletes
Communication Privacy Management Theory (CPM)
privacy management strategies
NCAA
questionnaire survey
hierarchical regression analysis
social media
Twitter usage behaviors
Date: 2017-05
Issue Date: 2020-01-20T07:01:09Z
Publisher: Journal of Social Media in Society
Abstract: Abstract: This study examines collegiate student-athletes’ privacy management strategies and the impact on their Twitter usage behaviors from Communication Privacy Management Theory (CPM). A questionnaire was used to recruit student-athletes from a national sample of NCAA Division 1 universities in the United States. Three hierarchical regression analyses conclude that collegiate student-athletes’ privacy management strategies would affect their Twitter usage behaviors, such as frequency of checking Twitter, minutes spent on the platform and tweet content . This research extends CPM to the collegiate sports context. Implications are discussed.
Relation: 6(2) pp 406-445
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/52888
Appears in Collections:[海洋文創設計產業學士學位學程(學系)] 期刊論文

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