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Title: The visual image planning of local characteristics industry in Keelung's Hoping Island
Authors: Yu-Li Chuang
Contributors: 國立臺灣海洋大學:海洋文創設計學士學位學程(學系)
Keywords: Branding
Local Specialty Industry
Fishing villages
Heping Island
Date: 2018-08
Issue Date: 2020-01-20T06:44:37Z
Publisher: Journal of Marine and Island Cultures
Abstract: Abstract: Located to the northeast of Keelung Harbor, Heping Island is one of the earliest places in the development of the history of Northern Taiwan—the first place where the Westerners left their footprints and the Han people began the reclamation of the land. In the early days, the flourishment of the island’s fishery industry had attracted immigrants from across the world and eventually turned the island into a unique traditional fishing village. In recent years, fisheries are dwindling and offshore catches have increasingly decreased. With the economic burden and inadequacy of driving forces in local development, the local public is earning less and problems related to employment are on the rise in the fishing village. The severe outflow of population has created a void in inheriting the culture and fishery technology of the fishing villages, leading to the general decline of the development of fishing villages. This research uses Heping Island, Keelung’s local branding, as a case study to discover the characteristics of traditional industries by recording, analyzing, and understanding the development of geographical resources, monuments, and lifestyles. At the same time, along with the continuous establishment of the local cultural characteristics, this research transforms the rich and diverse local cultural emotions and memories into indicators of rational analysis, and also into the reference axes of local image design and planning. Through design, with the use of integrated or strategic presentation, the symbolic icons of the local specialty industries are integrated to present the culture, environment, and activities of Heping Island and identify the main image needed for transmission to deliver an overall effective brand planning of the local industries.
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/52887
Appears in Collections:[海洋文創設計產業學士學位學程(學系)] 期刊論文

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