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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/47818

Title: 臺灣港務公司土地資產再利用策略之研究
Land utilization strategies for Taiwan International Ports Corporation
Authors: Chen, Yu-Ching
Contributors: NTOU:Department of Shipping and Transportation Management
Keywords: 臺灣港務公司;企業不動產;土地利用策略
Taiwan International Ports Corporation (TIPC);corporate real estate;land utilization strategies
Date: 2014
Issue Date: 2018-08-08T03:51:57Z
Abstract: 不動產是企業的主要資產之ㄧ,若能管理得當將會提升公司競爭力。臺灣港務公司土地資產大多為港區外之舊有眷舍,惟其再利用計畫及策略不明確而閒置至今,故本研究目的係透過企業不動產理論及問卷設計,針對臺灣港務公司12筆土地資產之再利用目的、環境屬性、開發模式及推動方式進行調查與分析,期以提出資產再利用計畫之建議。研究結果顯示,鄰近港區之商業用地適合以商業開發為主;遠離港區之舊眷舍用地,應整合在地相關產業予以整體性開發;而公眾關注之資產,則建議發展文化創意或公益開發以提升企業社會責任。最後,本研究建議港務公司資產再利用之開發策略,包括有:(1)應符合港埠經營需求,並為多角化事業定位,以創造人流、物流、金流與資訊流之綜效;(2)建立土地需求計畫;(3)設定土地資產及不動產之ㄧ般性經營管理準則;(4)提供不同的發展策略以應不同土地資產之屬性與需求;(5)公開資產開發計畫與策略;(6)提供公益開發使用以創造其他資產更好的開發優勢;(7)採取合資或其他可行之營運模式予以開發。
Real estate can become one of enterprise’s major assets. If an enterprise can well manage such real estate, it can enhance its competitiveness. Many lands or real estate which are owned by Taiwan International Ports Corporation (TIPC) are located outside the port area and are former official’s residents. Many of such lands have not been fully utilized because there is not clear development policy or plan. This study explores the aim of re-utilization, the nature of surrounding environment, the development model and the execution measures for the above mentioned lands or real estate.It adopts literature review and questionnaire to explore 12 lands in order to provide suggestions for development plan. According to this study, those lands, which are nearby port area, are suitable for developing into commercial area. For those lands which are far away from port area, are suitable for joint development with interest parties concerned. For those lands which concerns public interests , it is suggested to develop cultural creative businesses or offer corporation social responsibility functions. This study suggest the following development strategies: it is preferable (1) to meet port management demand , such as the need of diversified business, or creating passenger, cargo, cash and information flows; (2) to establish land demand plan for TIPC; (3) to set up general guidelines for managing land and real estate; (4) to adopt different strategies for different lands or estate based on their nature and demand;(5) to disclose these development plans or strategies to the public; (6) to create better development advantages through exchanging publically used lands for other lands; (7) to adopt joint venture, or other feasible business models for development.
URI: http://ethesys.lib.ntou.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G004014I002.id
Appears in Collections:[航運管理學系] 博碩士論文

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