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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/47084

Title: A Study of Factors Predicting Repurchase Intention of Integrated Circuit Designed Products-Based: An Expectation Confirmation Theory Perspective
Authors: Chan-Sheng Kuo
Yowei Kang
Cheng-Fu Chen
Contributors: 國立臺灣海洋大學:海洋文創設計產業學系
Keywords: Degree of confirmation
Repurchase intention
Structural equation modeling
User satisfaction
Date: 2016-05
Issue Date: 2018-06-29T03:43:55Z
Publisher: IRACST – International Journal of Commerce, Business and Management (IJCBM)
Abstract: Abstract: Integrated Circuit-designed products are one of the
most important and widely applied fields in major electronic
industry. IC-designed products are further used in consumer
electronic devices including Digital Video Disk (DVD), MP3s,
digital still cameras, digital televisions, mobile electronics, toys
and other products. Due to the universality of digital and mobile
electronic trends, consumer electronic products will be an
important growth area for future IC design industries. Besides
product characteristics, some other factors will also affect the
repurchase intention when selecting and using the IC products by
consumers. This study investigates the critical variables that
affect the repurchase intention among consumers. The
researchers employed Expectation Confirmation Theory (ECT)
to explore the relationships among the study variables. Empirical results from the structural equation modeling
conclude that (1) degree of confirmation, service quality,
marketing experience positively affected user satisfaction; (2)
service quality positively affected the degree of confirmation and
perceived value; (3) product creativity had no significant effect
on perceived value; (4) perceived value positively affected user
satisfaction; (5) User satisfaction and perceived value positively
affected repurchase intention. Implications and suggestions for
future research were discussed.
Relation: 5(3)
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/47084
Appears in Collections:[海洋文創設計產業學士學位學程(學系)] 期刊論文

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