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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/46918

Title: Key Influence Factors for Ocean Freight Forwarders Selecting Container Shipping Lines Using the Revised Dematel Approach
Authors: Tien-Chun Ho
Rong-Her Chiu
Cheng-Chi Chung
Hsuan-Shih Lee
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: maritime marketing
sea transport
container shipping lines (CSLs)
ocean freight forwarders (OFFs).
Date: 2017
Issue Date: 2018-06-12T08:23:27Z
Publisher: Journal of Marine Science and Technology
Abstract: Abstract: More than 80% of container traffic in the global container shipping market in recent years is derived from ocean freight forwarders (OFFs). It raises concern about the OFFs’ role in coordinating the services between container shipping lines (CSLs) and shippers. Most previous studies did not distinguish the identity of shippers among OFFs, direct shippers, and routing order exporters. There have been some studies examining the factors for OFFs selecting CSLs by the method of decision-making trial and evaluation laboratory analysis (DEMATEL), but the initial direct relationship matrix may not have convergence to zero in the original version of DEMATEL. Moreover, none of the previous studies applied the Revised DEMATEL analysis to evaluate the key influence factors for OFFs selecting CSLs. This paper implemented a questionnaire survey of 30 experts from 15 major Taiwanese OFFs. The survey considered marketing 4C frameworks of customer needs, customer costs, customer communication, and customer convenience. The influence factors of maritime service for CSLs were constructed; the Modified Delphi Method (MDM) and the Revised DEMATEL were used to define the suitability of key factors and to compare the different relations among factors for OFFs in selecting CSLs to provide shipping services. In particular, the result of research on the key factors of the selection of CSLs by OFFs confirms that the Revised DEMATEL could improve the shortcomings of DEMATEL. In conclusion, 12 key factors are proposed, and ‘integrated logistics’ and ‘timely delivery’ are the main influencing and consequence factors respectively.
Relation: 25(3) pp.299-310
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/46918
Appears in Collections:[航運管理學系] 期刊論文

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