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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/46787

Title: Exploring the impact of animation-based questionnaire on conducting a web-based educational survey and its association with vividness of respondents' visual images
Authors: Yu‐Ta Chien;Chun‐Yen Chang
Contributors: 國立臺灣海洋大學:教育研究所
Date: 2012
Issue Date: 2018-06-05T06:53:52Z
Publisher: British Journal of Educational Technology
Abstract: Introduction: The use of questionnaires is a major technique to investigate students' perceptions of learning environments in the field of educational research (eg., Chang, Hsiao & Barufaldi, 2006; Chang, Yeh, Lin, Chang & Chen, 2010). However, the collection of data from questionnaires suffers from the heterogeneity within respondents' interpretations of question meaning. For instance, consider a straightforward question from the Tobacco Use Supplement of the Current Population Survey, “Have you smoked at least 100 cigarettes in your entire life?” (US Census Bureau for the Bureau of Labor Statistics, 2008). When answering this question, some respondents would include only tobacco cigarettes, but others would also include cloves, marijuana and cigars (Suessbrick, Schober & Conrad, 2000). It shows that different respondents interpret the question's meaning quite differently. Such phenomenon is recognised as a serious source of measurement error (Conrad, Couper, Tourangeau & Peytchev, 2006; Graesser, Cai, Louwerse & Daniel, 2006). However, little research into students' perceptions of learning environments has dealt with this problem, which may be a threat to the validity of survey instruments.
Relation: 43(3) pp.E81-E85
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/46787
Appears in Collections:[教育研究所] 期刊論文

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