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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/45028

Title: Consumers’ Perceptions of Marine Pollution and Seafood Demand: The Case of Taiwanese Oyster Product
Authors: Heng-Hung Kuo;Ching-Ta Chuang
Contributors: 國立臺灣海洋大學:海洋事務與資源管理研究所
Keywords: Oyster;seafood safety;marine pollution;consumer perception;seafood labeling
Date: 2002-12
Issue Date: 2017-12-26T07:46:59Z
Publisher: 臺灣水產學會刊
Abstract: Abstract:This paper examines consumers' purchase behaviors given their beliefs about marine pollution, and to evaluate preferred information related to seafood safety contained on a label. A questionnaire is designed to explore the perceptions of Taiwanese consumers about marine issues related to seafood consumption, and by using a logit model to econometrically estimate relationships between perceptions of marine pollution and shellfish consumption in Taiwan. The data come from telephone survey completed during February 1999 in Taipei metropolitan area. Personal interviews to the major food purchaser in each household were successfully collected from 381 surveys. The estimated results show that perceptions of marine pollution indirectly affect consumer preferences for certified oysters. Consumers who have lived near the coast, eat raw oysters, or consider that a label for heavy metal and bacteria is very important, have preferences for information on sources of oyster production, a lower price, and certification f or safety.
Relation: 29(4) pp.259-273
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/45028
Appears in Collections:[海洋事務與資源管理研究所] 期刊論文

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