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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/43234

Title: Consumer behavior of the information services industry in Taiwan – conceptual framework and hypotheses development
Authors: Wen‐Hung Wang;Chiung‐Ju Liang
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: Product attributes;Benefits;Customer satisfaction;Customer loyalty
Date: 2010
Issue Date: 2017-06-12T02:39:12Z
Publisher: Measuring Business Excellence
Abstract: Purpose
– The purpose of this article is to develop a model for examination of the relations among attributes, benefits, customer satisfaction, trust, commitment, and customer behavioral loyalty in a marketing system.

– In order to observe the behavioral sequence of relationship marketing and relationship quality, this paper aims to collect the relevant literature and infer to the conceptual framework.

– The conceptual model is at the level of the individual customer and proposes that benefits and customer satisfaction are positively related with respect to information services. This model also proposes that customer satisfaction and behavioral intentions are positively related and, thus, that product‐related and/or non‐product‐related attributes – functional, symbolic and/or experiential benefits – are determinants of whether a customer ultimately remains with or defects from a company.

– Suggesting a research agenda whereby information about individual‐level behavioral sequence of product‐related and/or non‐product‐related attributes and benefits can be monitored and linked to customer satisfaction data, in order to provide ongoing evidence of the impact of attributes and benefits on customer behavioral sequence.
Relation: 14(2) pp.12-21
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/43234
Appears in Collections:[航運管理學系] 期刊論文

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