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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/43229

Title: Exploring the critical success factor to the ferry transport service in short sea shipping
Authors: Guo-Ya Gan;Cheng-Chi Chung;Hsuan-Shih Lee;Stephen W. Wang
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: ferry transport services;short sea shipping;SSS;critical success factor;CSFs;Taiwan Strait;ferry services;expectations;perceptions;free food;free drinks
Date: 2017
Issue Date: 2017-06-12T01:37:51Z
Publisher: International Journal of Shipping and Transport Logistics
Abstract: Along with the progress of society, people pay more attention to life quality and have more time for leisure activities. While ferry transport in short sea shipping has relative advantage of economic price, but disadvantage of lower speeds which has resulted in it being ignored for a long time. Firstly, based on factor analysis of survey questionnaires, this study aims to investigate determinants of decisions to be used by ferry transport in short sea shipping. Secondly, this study discusses the gap between expectations and perceptions of ferry transport characteristics. Further, results of gap analysis make a contribution to understanding the difference between supply and demand sides of ferry transport. It is noteworthy that the provision of free food and beverages has become one of the most critical measures for improving the service level of ferry transport. Finally, this study provides some corresponding reference suggestions about customised service for ferry providers.
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/43229
Appears in Collections:[航運管理學系] 期刊論文

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