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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/43102

Title: Will American consumers pay more for eco-friendly labeled canned tuna? Estimating US consumer demand for canned tuna varieties using scanner data
Authors: Chin-Hwa Jenny Sun;Fu-Sung Chiang;Matthew Owens;Dale Squires
Contributors: 國立臺灣海洋大學:應用經濟研究所
Keywords: Eco-friendly label;US canned tuna demand;Market-based incentives;Sustainable fisheries;Price elasticities;Expenditure elasticities
Date: 2017
Issue Date: 2017-06-01
Publisher: Marine Policy
Abstract: Abstract:This study estimates consumer demand for eco-friendly labeled canned tuna products in two distinct US marketing channels, conventional and natural supermarkets, to evaluate market-based incentives for conservation measures that affect fishing costs and retail prices. Using retail scanner data, this paper finds that US consumer demand for canned tuna varies depending on the species of tuna, what gear type was used, whether the can is sold in natural food or conventional supermarkets, and whether canned product is or is not certified as eco-friendly. The paper's main conclusions are that retail price premiums for eco-friendly products face upper limits due to consumer responses to higher prices, and are most effective when coupled with: (1) inelastic own-price elasticity of demand; (2) price premium signals that are transmitted from retail markets to raw material producers; and (3) limited retail consumption substitution possibilities with lower-priced conventional products that help maintain price premiums and that otherwise create conservation disincentives by increasing conventional supply. Results from this paper not only have unique implications for various forms of international tuna fisheries policy that incorporates or anticipates change in market behavior, but also could serve as a scientific reference to clarify the trade disputes.
Relation: 79,pp.62-69
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/43102
Appears in Collections:[Institute of Applied Economics] Periodical Articles

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