English  |  正體中文  |  简体中文  |  Items with full text/Total items : 27228/39071
Visitors : 2411065      Online Users : 63
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search

Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/41820

Title: Market opportunity analysis and evaluation of the expansion of air transport services across the Taiwan Strait
Authors: Lu, Hua-an
Liu, Rong-rong
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: Taiwan Strait
Air services
Analytic hierarchy process (AHP)
Market opportunity analysis (MOA)
Rank pair-wise comparisons (RPC)
Grey relational analysis (GRA)
Date: 2014-05
Issue Date: 2017-03-29T03:20:35Z
Publisher: Journal of Air Transport Management
Abstract: Abstract: Air transport services across the Taiwan Strait are rapidly developing. Taiwanese airlines are therefore facing a critical decision as to whether to expand their scheduled services beyond saturated markets. The Taiwanese government is also concerned regarding airline operators' willingness to enter new markets for next-round negotiations concerning traffic rights. This study proposes an Analytic Hierarchy Process (AHP) framework for Taiwanese airlines based on a market opportunity analysis (MOA) to evaluate the determinants of potential service expansion. A novel rank pair-wise comparison (RPC) is used to measure the relative weights among determinants. It is found that service provision for Taiwanese merchants is the most vital factor. Flight quotas and allowed time slots also affect airlines' willingness to expand operations. Other determinants depend on the individual airlines' development background and operating size. This study also evaluates twelve airports in mainland China using grey relational analysis (GRA) to rank the entrant priorities for additional scheduled services.
Relation: 37
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/41820
Appears in Collections:[航運管理學系] 期刊論文

Files in This Item:

File Description SizeFormat

All items in NTOUR are protected by copyright, with all rights reserved.


著作權政策宣告: 本網站之內容為國立臺灣海洋大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,請合理使用本網站之內容,以尊重著作權人之權益。
網站維護: 海大圖資處 圖書系統組
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback