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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/41731

Title: Key Factors Analysis Of Stratagic Alliance In Container Liner Shipping Industry
Authors: S. T. Huang
Contributors: 國立臺灣海洋大學:運輸科學系
Date: 2016-04
Issue Date: 2017-03-23T01:07:16Z
Publisher: International Journal of Transport and Logistics
Abstract: Abstract:Strategic alliances mean the collaboration between firms which look for a synergy effect that each member expects the benefits from the formation would be much more than those from individual effort. Plenty of past studies already reveal theories and considerations for joining the alliance in container shipping industry. Through reviewing related journal and annual report of top 20 container shipping carriers, this study aims to provide insight and important motives for alliance formation. This paper also reveal the executive 's viewpoint regarding to current container shipping alliances, especially in Asia/Europe route. Their comments provide key managerial insight as well as motives for collaboration among major shipping carriers. Furthermore, this paper empirically investigates these motives from service quality perspectives by using quality function deployment. Through the MCDM analysis as well as consulting with senior shipping experts, key factors for forming strategic alliance are identified and the managerial implications are revealed as decision support tool for shipping policy makers, port managers and shipping practitioners.
Relation: 16(39), pp.1-8
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/41731
Appears in Collections:[運輸科學系] 期刊論文

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