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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/40030

Title: The Moderating Effects of Involvement with Respect to Customer Relationship Management of the Airline Sector
Authors: Stephen W. Wang
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: Relationship bonding;Perceived relationship investment;Relationship quality;Involvement;Airlines
Date: 2014-03
Issue Date: 2017-01-12T06:00:56Z
Publisher: Journal of Air Transport Management
Abstract: Abstract
This study examines the moderating effects of involvement with respect to customer relationship management of the airline sector, according to the perceptions of Taiwanese international air passengers. Results indicate that relationship bonding, perceived relationship investment, relationship quality and behavioral loyalty are positively related, with involvement moderately affecting how financial bonding, social bonding, structural bonding and perceived relationship investment are related. More specifically, social bonding and structural bonding significantly affect the perceived relationship investment for passengers with high involvement in air travel, while financial bonding significantly affects the perceived relationship investment for passengers with low involvement.
Relation: 35, pp.57-63
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/40030
Appears in Collections:[航運管理學系] 期刊論文

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