English  |  正體中文  |  简体中文  |  Items with full text/Total items : 27314/39158
Visitors : 2473809      Online Users : 90
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/40029

Title: Do global airline alliances influence the passenger’s purchase decision?
Authors: Stephen W. Wang
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: Global airline alliances;Brand equity;Brand preference;Purchase intention;Involvement
Date: 2014-05
Issue Date: 2017-01-12T05:57:46Z
Publisher: Journal of Air Transport Management
Abstract: Abstract:This study examines the influences of airline global alliances on the purchase intention of international air passengers in Taiwan. The findings indicate positive relationships between global airline alliances, brand equity, brand preference and purchase intention with a moderation effect of involvement impacting on the relationship between global airline alliances and brand equity, and the relationship between brand preferences and purchase intention. In particular, for highly involved passengers, the effect of global airline alliances on brand equity, and brand preference on purchase intention, is significant.
Relation: 37, pp.53-59
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/40029
Appears in Collections:[航運管理學系] 期刊論文

Files in This Item:

File Description SizeFormat
1-s2.0-S0969699714000210-main.pdf364KbAdobe PDF35View/Open


All items in NTOUR are protected by copyright, with all rights reserved.

 


著作權政策宣告: 本網站之內容為國立臺灣海洋大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,請合理使用本網站之內容,以尊重著作權人之權益。
網站維護: 海大圖資處 圖書系統組
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback