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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/39910

Title: Market segmentation of airline cargo transport
Authors: Ching-Cheng Chao;Taih-Cherng Lirn;Kuo-Chung Shang
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: air cargo, market segmentation, cluster analysis, air freight forwarders
Date: 2011-11-24
Issue Date: 2017-01-06T06:42:31Z
Publisher: The Service Industries Journal
Abstract: Abstract
This study evaluates the market segmentation of airline cargo transport according to service requirements of air freight forwarders. Data obtained using a questionnaire survey reveal that cargo safety is perceived as the most important service attribute, followed by freight rate, cargo tracking, and flight punctuality. Factor analysis is employed to group service attributes into six categories, namely assurance, promptness, empathy, convenience, value added, and customization. According to these service attributes, users of airline cargo transport are then classified into three market segments, namely professional service-oriented, empathy-oriented, and express service-oriented air freight forwarders. Suggestions on marketing strategy formulation for each respective segment are also provided as references to airlines.
Relation: 33(15/16), pp.1672-1685
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/39910
Appears in Collections:[航運管理學系] 期刊論文

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