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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/39575

Title: Measuring the Relative Importance of Service Encounter Dimensions and Price Perception to Customer Repurchase Intention for Container Shipping Companies --GCE Approach
Authors: Jaw-shen Wang;Kee-kuo Chen;Ching-wu Chu
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: Customer repurchases intention;Price perception;Generalized cross entropy、Service encounter、Ordered multinomial response data;Prior information;Non-sample information
Date: 2010-12
Issue Date: 2016-12-22T08:12:05Z
Publisher: 航運季刊
Abstract: Abstract:
This paper examines the relative importance of service encounter dimensions and price perception to the customer repurchases intention for the container shipping industry. For avoiding measurement problems, generalized cross entropy (GCE) principle is employed. The findings of this paper are 1) four service encounter: sales representatives, employee service, container operations and booking service have positive impacts on the customer repurchase intention while the impact of perceived price is negative; and 2) these relationships are strongly moderated by the customers' business type. The advantages of GCE are also illustrated in the paper.
Relation: 19(4), pp.45-75
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/39575
Appears in Collections:[航運管理學系] 期刊論文

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