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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/38996

Title: Market opportunity analysis and evaluation of the expansion of air transport services across the Taiwan Strait
Authors: Hua-An Lu;Rong-Rong Liu
Contributors: 國立臺灣海洋大學:航運管理學系
Keywords: Air services;Taiwan Strait;Analytic hierarchy process (AHP);Market opportunity analysis (MOA);Rank pair-wise comparisons (RPC);Grey relational analysis (GRA)
Date: 2014-03
Issue Date: 2016-11-18T06:58:37Z
Publisher: Journal of Air Transport Management
Abstract: Abstract:Air transport services across the Taiwan Strait are rapidly developing. Taiwanese airlines are therefore facing a critical decision as to whether to expand their scheduled services beyond saturated markets. The Taiwanese government is also concerned regarding airline operators' willingness to enter new markets for next-round negotiations concerning traffic rights. This study proposes an Analytic Hierarchy Process (AHP) framework for Taiwanese airlines based on a market opportunity analysis (MOA) to evaluate the determinants of potential service expansion. A novel rank pair-wise comparison (RPC) is used to measure the relative weights among determinants. It is found that service provision for Taiwanese merchants is the most vital factor. Flight quotas and allowed time slots also affect airlines' willingness to expand operations. Other determinants depend on the individual airlines' development background and operating size. This study also evaluates twelve airports in mainland China using grey relational analysis (GRA) to rank the entrant priorities for additional scheduled services.
Relation: 37, pp.10-19
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/38996
Appears in Collections:[航運管理學系] 期刊論文

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