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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/38686

Title: Estimating the Effects of Non-Price Promotion on Export Demands for U.S. Poultry Meat
Authors: Man-Ser Jan , Chung L. Huang & James E. Epperson
Contributors: 國立臺灣海洋大學:應用經濟研究所
Keywords: Export demand;non-price promotion;advertising, poultry meat;dynamic;gradually switching;Almost Ideal Demand System
Date: 2008-09-07
Issue Date: 2016-10-27T08:01:59Z
Publisher: Journal of International Food & Agribusiness Marketing
Abstract: Abstract:A dynamic gradually switching Almost Ideal Demand System (AIDS) model was developed and estimated to assess the effectiveness of non-price export promotions for U.S. poultry meat products in six major international markets. Results suggest that about 75% of the effect of promotion occurs after the first year. The marginal rates of return on investment from non-price promotion of U.S. poultry products in Singapore and the rest of the world are estimated to be $5.76 and $16.06, respectively, for the short run, and $30.39 and $61.93, respectively, for the long run. The study suggests that the export market of Japan for U.S. poultry meat products may have reached maturity as indicated by very small marginal rates of return.
Relation: 13(1), pp.61-82
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/38686
Appears in Collections:[應用經濟研究所] 期刊論文

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