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Title: A Conjoint/Logit Analysis of Consumers’Responses to Genetically Modified Tofu in Taiwan
Authors: Man-ser Jan;Tsu-tan Fu;Chung L. Huang
Contributors: 國立臺灣海洋大學:應用經濟研究所
Keywords: Agbiotech;Agricultural biotechnology;Asia Logit model;Conjoint analysis;Consumer analysis;Crop biotech;Developing countries;Genetically modified crops;GM crops;Heterogeneity;Impacts on Consumers;Stated preferences;Taiwan
Date: 2007-05-21
Issue Date: 2016-10-27T07:06:17Z
Publisher: Journal of Agricultural Economics
Abstract: Abstract:We use data collected from a consumer survey of face-to-face interviews to determine consumer demand for genetically modified (GM) tofu attributes in Taiwan. Conjoint analysis using logit models reveals that, on average, brand is the most important attribute in terms of influence on consumers’ preferences, followed by price, with GM content having the least influence. However, the analysis also reveals three distinct market segments for tofu. Apart from the largest segment (which reflects the average lack of concern about GM food), the remaining two segments are split according to their preference or antipathy towards GM tofu. This result suggests that GM labelling is helpful to Taiwanese tofu consumers.
Relation: 58(2), pp.330–347
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/38663
Appears in Collections:[應用經濟研究所] 期刊論文

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