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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/38201

Title: Uncovering the value of green advertising for environmental management practices
Authors: Christina W.Y. Wong;Kee-Hung Lai;Kuo-Chung Shang;Chin-Shan Lu
Contributors: 國立臺灣海洋大學:運輸科學系
Date: 2013
Issue Date: 2016-08-11T02:57:56Z
Publisher: Business Strategy and the Environment
Abstract: Abstract: This paper extends previous environmental management research by building and empirically testing a model of the contingency effects of green advertising on the relationships between environmental management practices in terms of environmentally conscious manufacturing and product stewardship, environmental reputation and financial performance. We examine the value of green advertising in sharing and publicizing information about organizational achievements in environmental preservation in a business-to business context with the Taiwanese electronics manufacturing industry. The theoretical propositions are largely confirmed by structural path analyses of survey responses collected from 122 Taiwanese electronics manufacturers. Green advertising delivers financial benefits only for those manufacturers that do not have an established environmental reputation. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.
URI: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/38201
Appears in Collections:[運輸科學系] 期刊論文

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