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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/35222

Title: 基隆嶼生態旅遊發展與潛力分析之研究
Study of Keelung Islet Ecotourism Development and Its Potential Analysis
Authors: Hsin-Yi Hsu
許心怡
Contributors: NTOU:Institute of Marine Affairs and Resource Managemen
國立臺灣海洋大學:海洋事務與資源管理研究所
Keywords: 基隆嶼;生態旅遊;條件評估法;願付價格
Keelung Islet;Ecotourism;CVM;WTP
Date: 2012
Issue Date: 2013-10-07T02:52:13Z
Abstract: 近年來,生態旅遊已是全球許多島嶼主要經濟來源,因此展現島嶼生態與文化之獨特性,並妥善評估規劃與經營管理,已是國際共同關懷的課題。基隆嶼為北臺灣最鮮明的火山島嶼地標,島上觀光資源豐富,具有發展生態旅遊之潛力,但目前缺乏完善規劃,遊客人數更從2006年90,905人次下降至2010年19,114人次,其未來發展定位策略值得吾人探討。有鑑於此,本研究以非市場價值評估法中的條件評估法(Contingent Valuation Method, CVM)設計問卷,針對一般遊客做調查以瞭解其對於基隆嶼發展生態旅遊之認知及態度,本研究問卷採結構式問卷。於2011年8、9月共計發放420份,回收403份有效問卷。根據本文實證結果顯示,94.5%受訪者支持基隆嶼發展生態旅遊,其中在行前期望部份,92%遊客重視船隻舒適安全;實際體驗部份,76%遊客重視景觀解說牌的設置;活動設計部份,76%遊客重視海洋教育活動;經營管理部份,92%的遊客重視旅遊保險。在願付價格方面,除了4.7%的遊客表示不願意支付任何金額,平均為342.35元/人。估算基隆嶼發展生態旅遊的遊憩價值後發現,基隆嶼具有高度發展生態旅遊的潛在價值,且國人對此類活動抱持的期望與參加意願也相當高。為了環境資源的永續經營,未來基隆嶼發展生態旅遊活動勢必需要完整的規劃與
In recent years, ecotourism is the main source of income in many islands. Thus, proper planning and operation management, have been a subject of international concern to demonstate an island's unique ecology and culture. Keelung Islet to the north of Taiwan is a distinctive volcanic island landmark, the island is rich in resources, and has ecotourism potential, but due to a lack of proper planning, the number of visitors fell from 90,905 in 2006 to 19,114 in 2010. The non-market valuation method Contingent Valuation Method (CVM) is used to assess the potential and feasibility of developing the Keelung Islet ecotourism. In August and September, 2011, a total of 420 were issued, and 403 being valid questionnaires. Empirical results show that 94.5% of respondents supported the development of Keelung Islet ecotourism, 92% of tourist beleved that comfort and safety of vessels was important; 78% of the visitors responses demonstrated that the landscape was the most important part of the experience; 76% of the visitors wanted to have ocean education included in the tour, and 92% of visitors responsed that there was a need for tourism insurance to be included in the management aspect of the tour. In terms of willingness to pay, 4.7% of the visitors were unwilling to pay and the average Willingness To Pay(WTP) was 342.35 NT dollars. Results of this study imply it is important for future planning of Keelung Islet ecotourism and eco-sustainable philosophy for future generations. The recreational value of the ecotourism on the estimate of Keelung Islet, Keelung Islet with a high degree of development of eco-tourism potential value of the expectations people hold such activities with the participants intention also quite high. Keelung Islet the development of ecotourism activities is bound to complete the planning and management of supporting measures for the sustainable management of environmental resources.
URI: http://ethesys.lib.ntou.edu.tw/cdrfb3/record/#G0019937001
http://ntour.ntou.edu.tw/handle/987654321/35222
Appears in Collections:[海洋事務與資源管理研究所] 博碩士論文

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