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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/32528

Title: An Evaluation of Key Service Attributes of Ocean Container Carriers from the Ocean Freight Forwarder's Perspective
Authors: Chung Cheng-Chi;Chung Y.S.;Tai A.N.
Contributors: NTOU:Department of Shipping and Transportation Management
國立臺灣海洋大學:航運管理學系
Keywords: Ocean container carriers;Ocean freight forwarders;Maritime marketing strategies
Date: 2011-09
Issue Date: 2012-06-18T05:52:32Z
Publisher: Journal of the Eastern Asia Society for Transportation Studies (EASTS)
Abstract: Abstract:The dramatic decrease in global demand due to the financial tsunami of 2008 forced the ocean container carriers (OCCs) to re-examine their maritime marketing strategies. In an attempt to help the OCCs establish effective marketing strategies, this study conducted a survey regarding the ocean freight forwarders' (OFFs) needs on the OCCs' service. An evaluation framework with 21 attributes was developed based on the concept of marketing mix. The fuzzy Delphi method and DEMATEL were adopted to synthesize the OFFs' opinions and examine the perceived causal relationships between the attributes. The analysis results showed that sales representative's expertise and transportation reliability are the most important attributes valued by the OFFs instead of transportation fee. The OFFs with various characteristics have different perspectives on the importance of attributes and their causal relationships. The results reflect the distinct capabilities of handling cargoes and negotiation powers in dealing with business partners of various-sized companies.
Relation: 9, pp.605-620
URI: http://ntour.ntou.edu.tw/handle/987654321/32528
Appears in Collections:[航運管理學系] 期刊論文

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