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题名: The impacts of an air-crash on students’ transportation choice behaviour: An empirical study undertaken in Taiwan
The impacts of an air-crash on students’ transportation choice behaviour: An empirical study undertaken in Taiwan
作者: Taih-Cherng Lirn;Jiuh-Biing Sheu
贡献者: NTOU:Department of Shipping and Transportation Management
國立臺灣海洋大學:航運管理學系
关键词: Air disaster;Logit model;Penghu
Air disaster;Logit model;Penghu
日期: 2009-09
上传时间: 2011-10-20T08:33:35Z
2011-10-20T08:33:35Z
出版者: Transportation Research Part F: Traffic Psychology and Behaviour
Transportation Research Part F: Traffic Psychology and Behaviour
摘要: Abstract:This research’s objectives are to identify major factors influencing offshore student–commuters’ transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student–commuters’ household income, and the risk perceived by student–commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student–commuters’ transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student–commuters should change from reduced fare promotion to service safety promotion.
Abstract:This research’s objectives are to identify major factors influencing offshore student–commuters’ transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student–commuters’ household income, and the risk perceived by student–commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student–commuters’ transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student–commuters should change from reduced fare promotion to service safety promotion.
關聯: 12(5), pp.404-416
12(5), pp.404-416
URI: http://ntour.ntou.edu.tw/handle/987654321/26054
http://ntour.ntou.edu.tw/handle/987654321/26054
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