National Taiwan Ocean University Institutional Repository:Item 987654321/26054
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 26994/38795
Visitors : 2390887      Online Users : 128
RC Version 4.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Adv. Search
LoginUploadHelpAboutAdminister

Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/26054

Title: The impacts of an air-crash on students’ transportation choice behaviour: An empirical study undertaken in Taiwan
The impacts of an air-crash on students’ transportation choice behaviour: An empirical study undertaken in Taiwan
Authors: Taih-Cherng Lirn;Jiuh-Biing Sheu
Contributors: NTOU:Department of Shipping and Transportation Management
國立臺灣海洋大學:航運管理學系
Keywords: Air disaster;Logit model;Penghu
Air disaster;Logit model;Penghu
Date: 2009-09
Issue Date: 2011-10-20T08:33:35Z
2011-10-20T08:33:35Z
Publisher: Transportation Research Part F: Traffic Psychology and Behaviour
Transportation Research Part F: Traffic Psychology and Behaviour
Abstract: Abstract:This research’s objectives are to identify major factors influencing offshore student–commuters’ transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student–commuters’ household income, and the risk perceived by student–commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student–commuters’ transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student–commuters should change from reduced fare promotion to service safety promotion.
Abstract:This research’s objectives are to identify major factors influencing offshore student–commuters’ transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student–commuters’ household income, and the risk perceived by student–commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student–commuters’ transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student–commuters should change from reduced fare promotion to service safety promotion.
Relation: 12(5), pp.404-416
12(5), pp.404-416
URI: http://ntour.ntou.edu.tw/handle/987654321/26054
http://ntour.ntou.edu.tw/handle/987654321/26054
Appears in Collections:[Department of Shipping and Transportation Management] Periodical Articles

Files in This Item:

File Description SizeFormat
index.html0KbHTML393View/Open


All items in NTOUR are protected by copyright, with all rights reserved.

 


著作權政策宣告: 本網站之內容為國立臺灣海洋大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,請合理使用本網站之內容,以尊重著作權人之權益。
網站維護: 海大圖資處 圖書系統組
DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback