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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/26029

Title: THE JOB ATTRACTIVENESS OF AIRLINES TO STUDENTS IN TAIWAN: AN AHP APPROACH
Authors: Taih-Cherng LIRN
Contributors: NTOU:Department of Shipping and Transportation Management
國立臺灣海洋大學:航運管理學系
Keywords: Job Attractiveness;Airlines;AHP (Analytical Hierarchy Process)
Date: 2003
Issue Date: 2011-10-20T08:33:31Z
Publisher: Journal of the Eastern Asia Society of Transportation Studies
Abstract: Abstract:This study identifies major factors influencing a jobís attractiveness in the air transport industry and proposes an ëairlinesí job attractiveness indexí (AJAI) for Taiwan. Two major criteria (monetary, and non-monetary remuneration) and 10 subcriteria are found to influence a jobís attractiveness to students in Taiwan. Wage/salary, ESOP (Employeesí Shares-ownership Plan), job outlook, and corporate image are the top four influential subcriteria. Because students are not usually able to gain access to information related to the top three subcriteria from airlines, corporate image has the most important impact on studentsí future job selection in the airline industry. This research shows that air carriers have the most impressive corporate image in the air transport industry. Variables influencing job attractiveness are carefully screened using a model of experts panel and are quantified by the AHP to provide a ëJob Attractiveness Indexí (JAI) model for the air transport industry in Taiwan.
Relation: 5(1), pp.556-571
URI: http://ntour.ntou.edu.tw/handle/987654321/26029
Appears in Collections:[航運管理學系] 期刊論文

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