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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/25973

Title: Adoption of mobile location-based services with ZMET
Authors: Tzong-Ru Lee;Shiou-Yu Chen
Contributors: NTOU:Department of Shipping and Transportation Management
Keywords: mobile LBS;location-based services;mobile communications;ZMET;Zaltman metaphor elicitation techniques
Date: 2009
Issue Date: 2011-10-20T08:33:20Z
Publisher: International Journal of Mobile Communications
Abstract: Abstract:The Location-Based Services (LBS) through wireless pervasive devices at right place and right time could be beneficial to both businesses and their customers. However, the adoption rates of LBS are far from satisfactory, implying that there might be some factors keeping the potential users away from using LBS. This research integrated a qualitative method, Zaltman Metaphor Elicitation Techniques, with the quantitative questionnaire survey to elicit and validate underlying factors which influence potential users' attitude and intentions toward LBS. Our findings can be referenced by service providers for designing and developing successful business applications to catch the revolutionary opportunity and benefit of LBS.
Relation: 7(1), pp.117-132
URI: http://ntour.ntou.edu.tw/handle/987654321/25973
Appears in Collections:[航運管理學系] 期刊論文

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