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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/25954

Title: An Integrative Research of the Financial Services Industry in Taiwan—Relationship Bonding Tactics, Relationship Quality and Behavioral Loyalty
Authors: Chiung-Ju Liang;Wen-Hung Wang
Contributors: NTOU:Department of Shipping and Transportation Management
Keywords: banking;customer relations;e-business;e-commerce;financial brokers;financial engineering;financial institutions;financial marketing;financial models;financial planning;financial training;insurance;intermediation;knowledge management;management;marketing;marketing strategy;pensions;services quality;virtual organisations;relationship marketing;relationship quality;financial services industry;behavioural loyalty;LISREL
Date: 2005
Issue Date: 2011-10-20T08:33:16Z
Publisher: Journal of Financial Services Marketing
Abstract: Abstract:This study develops and empirically tests a conceptual model examining the interdiscipline between relationship bonding tactics, customer satisfaction, trust/commitment and customer behavioural loyalty in a relationship marketing system. Based on three groups of samples from XYZ bank, one of the well-established merchant banks in Taiwan, the study's findings suggest that financial products with different product attributes will benefit the most from individual types and levels of relationship investment that can be applied directly to each product.
Relation: 10(1), pp.65-83
URI: http://ntour.ntou.edu.tw/handle/987654321/25954
Appears in Collections:[航運管理學系] 期刊論文

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