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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/25127

Title: Willingness to Pay for Seafood Quality Improvement in the HACCP System: Evidence from Taiwan
Authors: Chuang;Ching-Ta;Cheng-Ming Chang;Li-Hsien Yeh
Contributors: NTOU:Institute of Marine Affairs and Resource Managemen
國立臺灣海洋大學:海洋事務與資源管理研究所
Keywords: Seafood quality;HACCP system;Consumer perception
Date: 2006-12
Issue Date: 2011-10-20T08:21:21Z
Publisher: Taiwanese Agricultural Economic Review
Abstract: abstract:This study investigates the perception of Taiwanese consumers about seafood safety in the Hazard Analysis Critical Control Point (HACCP) system implemented in the seafood industry. An econometric Logit model is applied to estimate relationships between perceptions of seafood safety and seafood consumption in Taiwan. Empirical results show that there are significant differences in perceptions between gender, education, income, eating location and buying behavior. On average, consumers are willing to pay more for certified seafood due to safety concerns and to save time. However, some seafood producers are concerned about increasing costs needed for the recording and documentation required to implement the HACCP system. The study further suggests that the guidance and assistance to the industry and the consumers’ education provided by the government were important in the initial stage.
Relation: 12(1), pp.139-161
URI: http://ntour.ntou.edu.tw/handle/987654321/25127
Appears in Collections:[海洋事務與資源管理研究所] 期刊論文

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