abstract:The purpose of this study is to put forward the integrated model of hierarchical
structural analysis (HSA) and analytic network process (ANP), and has it applied on the evaluation of marketing strategy of seaport. Fundamentally the objective of seaport marketing
is to create win-win scenario for seaport management and users, with its alternative strategies conducted with multi-faceted and multi-tiered consideration likely to be exposed to cross-influence. The integration model of HSA and ANP has combined advantages as quantification, pairwise comparison, hierarchical structure, and feedback, which cannot only be applied to the evaluation of seaport marketing strategy but also make up for the deficiency of SWOT analysis, analytic hierarchy process (AHP), and even that of ANP, and can also be widely used on the decision problem with discrete decision space.