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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/24094

Title: Application of HSA and ANP Integration Model to the Evaluation of port Marketing Strategies
Authors: Tzay-An SHIAU;Li-Mei LIN;Chan-Yu LU
Contributors: NTOU:Department of Harbor and River Engineering
Keywords: analytic network process;hierarchical structural analysis;seaport;marketing strategies
Date: 2003
Issue Date: 2011-10-20T08:10:17Z
Publisher: Journal of EAST’03
Abstract: abstract:The purpose of this study is to put forward the integrated model of hierarchical
structural analysis (HSA) and analytic network process (ANP), and has it applied on the evaluation of marketing strategy of seaport. Fundamentally the objective of seaport marketing
is to create win-win scenario for seaport management and users, with its alternative strategies conducted with multi-faceted and multi-tiered consideration likely to be exposed to cross-influence. The integration model of HSA and ANP has combined advantages as quantification, pairwise comparison, hierarchical structure, and feedback, which cannot only be applied to the evaluation of seaport marketing strategy but also make up for the deficiency of SWOT analysis, analytic hierarchy process (AHP), and even that of ANP, and can also be widely used on the decision problem with discrete decision space.
URI: http://ntour.ntou.edu.tw/handle/987654321/24094
Appears in Collections:[河海工程學系] 期刊論文

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