abstract:Some previous research has questioned the appropriateness of using McCroskey's Personal Report of Communication Apprehension with participants of non-Western countries. Rival measurement models of the scale were examined on two samples of 216 and 177 college students in Taiwan. Confirmatory factor analysis of the data showed that although a four-factor model was more representative of the data than the models with one, two, or three factors, this model did not generate an acceptable fit to the data. Further testing of discriminant validity suggested that Taiwanese college students do not differentiate a meeting setting from group, dyadic, and public speaking settings. Findings of this study suggest a re-examination of the conceptualization of communication apprehension before evaluating the relative importance of biological and environmental causes.