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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/22929

Title: Willingness to Pay for Low-Lung-Cancer-Risk Cigarettes in Taiwan
Authors: Man-Ser Jan;Tsu-Tan Fu;Chung L. Huang
Contributors: NTOU:Institute of Applied Economics
國立臺灣海洋大學:應用經濟研究所
Keywords: willingness to pay;health risks;cigarettes;contingent valuation;Taiwan
Date: 2005-01
Issue Date: 2011-10-20T07:40:33Z
Publisher: Health Economics
Abstract: abstract:This study develops a conceptual framework based on the random utility model to estimate smokers' willingness to pay (WTP) for the hypothetical low-lung-cancer-risk cigarettes in Taiwan. Following the approach taken by Viscusi (J Polit Econ 1990; 98: 1253–1269), an individual's subjective risk perception on the probability of developing lung cancer from smoking cigarettes was measured and used in the estimation of demand for safer cigarettes. Other factors that may affect a smoker's purchase decision toward the hypothetically safer cigarettes are also identified. The average WTP for one pack of low-lung-cancer-risk cigarettes is estimated to be NT$44.15, which represents a 152% price increase over the average price of cigarettes currently sold in the market.
Relation: 14(1), pp.55–67
URI: http://ntour.ntou.edu.tw/handle/987654321/22929
Appears in Collections:[應用經濟研究所] 期刊論文

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