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Please use this identifier to cite or link to this item: http://ntour.ntou.edu.tw:8080/ir/handle/987654321/22928

Title: Willingness to Pay for HACCP on seafood in Taiwan
Authors: Man-Ser Jan:Tsu-Tan Fu;David S. Liao
Contributors: NTOU:Institute of Applied Economics
國立臺灣海洋大學:應用經濟研究所
Keywords: random utility model:WTP;safer seafood;consumers
Date: 2006
Issue Date: 2011-10-20T07:40:33Z
Publisher: Aquaculture Economics & Management
Abstract: abstract:This study develops a conceptual framework based on the random utility model in order to estimate a consumer's WTP for hypothetical safer seafood (HACCP) in Taiwan. Grouper, milkfish, and oyster were surveyed as the subjects. The average WTP for grouper, milkfish, and oyster with HACCP are about 53.15% (NT$45 per kg), 52% (NT$19 per kg), and 46% (NT$25 per kg) price increments, respectively, over the average price without HACCP (NT$84 per kg, $NT36 per kg, and $NT54 per kg). A high WTP value may imply a strong demand for health and good market potential for safer seafood in Taipei, Taiwan.
Relation: 10(1), pp.33-46
URI: http://ntour.ntou.edu.tw/handle/987654321/22928
Appears in Collections:[應用經濟研究所] 期刊論文

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