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A Study on the Marine Shipper's Choice Behavior in Cargo Delivery Services
|Contributors: ||NTOU:Department of Merchant Marine|
|Issue Date: ||2011-06-28T07:28:20Z
Abstract:The existing marine cargo delivery services include direct delivery, stopover delivery and transfer delivery. Generally speaking, voyage cost minimization is the principle for the marine shipper to choose a certain kind of cargo delivery service. In this study we use utility function to establish an evaluation model in order to measure value of cargo delivery time under the condition of three kinds of cargo delivery service are provided. Based on the utility maximization principle to the shipper, the related time values in cargo delivery services will be obtained. In addition, we establish three different cost models for the three cargo delivery services. The shipper？？s choice behavior in cargo delivery services will be discussed based on cost minimization principle. In addition to the whole cargo delivery, the evaluation guideline and component factors of the saved time value of the voyage, waiting delivery process and transfer delivery stay are further introduced toward three cargo delivery services. However, the unit saved time value of the mentioned three transport methods is the same. The main difference lies on the duration of the whole delivery process. In addition, the marginal condition for the marine shipper？？s choosing different cargo delivery services is as follows: where the money cost increasing from different cargo services less than the time cost saving therefrom, that indicates the money cost increasing from faster direct delivery or stopover delivery chosen by marine shippers will less than possible timesaving costs. As such, choosing faster cargo services may save more time cost for marine shippers and therefore the marine shippers will choose direct delivery or stopover delivery. In result, the analysis of the samples indicates that all products, with relatively lower time-saving values in delivery, whose time-waiting value, shipment time value, stopover time value and transferring time value rising from the process of transportation will be relatively lower as well. In terms of the degree of unit timesaving value, the steel products rank the highest, followed by plastic and products, organic chemicals, steels and the lowest concrete/stone products. This research suggests that, if marine shippers merely consider the shipment means with the lowest transportation cost, which will result in more burdens and damages in time cost. As such, the marine shippers should adopt different cargo services models in response to market conditions as to enhance the competitive superiority of the marine shippers in the market.
|Appears in Collections:||[商船學系] 研究計畫|
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